Simp

"Simp" is a colloquial term that usually refers to a person who unnecessarily overvalues another person that they are not well acquainted with and who may demonstrate their loyalty through financial contributions. "Simping" refers to such behavior. Simps are often the subject of ridicule.

In Zaretian canon
Tony Zaret's first video to feature simping was When You Get Caught "Simping" for an "E-Girl"!, a video exploring the complex social dynamics around the taboo concept.

In Tony Zaret's universe, YouTube content creator Jongulo produces "Simp Report", a video series that discusses the most recent and egregious acts of simping, especially those of high-profile personalities such as fellow content creator SmokaWaga.